Elly Mayday visits Rowena plus a giveaway!

Rowena in Edmonton had the amazing pleasure to host Elly Mayday for a meet and greet a few weeks ago. She happened to be on a layover for a flight and it just worked out perfectly! And might I add, she was sweet as pie!

20150318_174125She came in the shop for a few hours to chat, meet some fans, sign autographs, and take photos. Cherry wanted to meet her as well, she came out to the meet and greet too 😉

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Elly also tried on a handful of dresses and my goodness, was she ever stunning in them. Especially the pink Monica – keep an eye out on her facebook and instagram page for photos.

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Elly had some beautiful photos and her calender available to be signed. If you didn’t come down, you sure missed out! If you got a calender, she left a little note on your birthday – it was so sweet! Keep an eye out on Rowenas and Ellys facebook page for future events like this…Elly may even be back some time!! So if you didn’t make it out this time, don’t worry, you’ll catch her next time

20150318_175907Be sure to follow the Danger De Lux facebook page to also hear about fun events, giveaways, and sales at Rowena!

But especially watch out on the Danger De Lux facebook page for an Elly themed giveaway coming up real soon 😉

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Rowena & The Junque Cellar

The other weekend I got to take part in a fabulous corroboration between Rowena and another local business, The Junque Cellar. The Junque Cellar has been around since I can remember and houses beautiful antique treasures! They are the only shop right on Whyte Ave that sells vintage furniture and housewares. On my walk home from work I often stop in and drool after all the beautiful pieces – they always have the best vintage couch sets! It’s a wonder why Rowena and The Junque Cellar didn’t collaborate sooner!

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The shoot we did had more of a 60’s feel to it show casing some gorgeous Heart of Haute dresses and the always appropriate and timeless Erin from Pinup Girl Clothing! This shoot was extra cute because it involved a blonde, a brunette, and a redhead! The other two models are just adorable gals, who looked amazing in their dresses… like they were made for them!

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Heart of Haute is easily becoming one of my favorite brands. The cuts are so flattering on so many body types and the patterns are always beautiful. They are also simple cotton dresses, so they are comfortable to wear and are so easy to dress up or wear casually.

The Monique is a very simple, a line dress, but it is a lovely fit and I am absolutely giddy over the harlequin print it just came in, in both pink and blue!

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_DSC4446eget the new harlequin print here

Heart of Haute also did the Beverly in black, which I am over the moon about. Finally, a simple, black swing dress! I imagine myself wearing it all the time – you do not know how  often I search through my closet for a simple black swing dress, always to be reminded that I do not have one! Kristen is wearing it below and doesn’t it just look amazing on her?

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get the black honeycomb Beverly here

Heart of Haute is known for its classic 50’s & 60s silhouettes and patterns, which are very wearable. Everything they make is in cotton and made in the USA, which means they are built to last.

_DSC4473eget the Veronica here and its on sale!

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get the Doreen here

The amazing Hello June Photography was pumped to get to shoot at The Junque Cellar, where we were able to use the pieces they have for sale as props, to give this shot a great 60’s feel.

You can get all of the dresses seen above at Rowena in Edmonton or at RetroGlam.com.

I’ve had a look at the the new spring collection from Heart of Haute and there are some great patterns coming! Florals are back again, but there are some great 60’s cuts and tropical prints too. This upcoming spring/summer season seems to be promisising for a lot of the brands Rowena carries – looks like Im going to have to get a 2nd job 😉

Dont forget to follow Hello June Photography to take advantage of contests she runs or find out how to book a session.

And follow The Junque Cellar too, especially if you are like me and like to be teased by amazing vintage house wares!

Danger De Lux & Rowena present accessories for the holidays

No holiday ensemble is complete without the right accessories….from hair flowers and fasinators to handbags and heels.

Rowena always has the best and biggest selection of handbags and what I have here is only a tiny piece of the selection available in store and online.

Sourpuss has come out with some adorable handbags, which retail at amazingly low prices! These are in their Bettie Page line so are extra glam!

These handbags come in: black, gold, oxblood, and bubblegum pink and in two sizes!

sppu56_cover_girl_purse_black_1sppu52_ceterfold_purse_gold_1indexkkkkkkTatyana has made a divine coffin shaped vintage inspired handbag, that I drool over every time I see it. You can’t see it in the photo below but there are copper flecks in the black, which makes this retro handbag even more delicious!

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Lux De Ville has come out with limited edition flame diablo darling clutches which I can not get enough of. These clutches are the perfect size too- big enough to fit more than just your lipstick and phone, but still compact enough to not take up too much room; the handle is a great size too and actually functional.If you have your eye on one of these, snatch it up quick, because they are  limited addition. You can find them in the store or for phone order.

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holiday 2014 005Rowena also has the Lux De Ville Sin City kiss lock handbag in lime green and black, which make for a great hand bag if you need something a touch bigger than a clutch.

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Not only does a gal need a handbag, she needs all the other goodies too…

Danger De Lux has made some one of a kind hair fasinators to help you feel extra festive this season. Starting at $8 up to$30 there is something is everyone’s price and glitz range. These are only in the shop, however feel free to phone the shop to order one for snail mail.

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And for something a touch less dramatic..

holiday 2014 008 holiday 2014 009 holiday 2014 010Rowena also has a fabulous array of the jewelry in shop, which are the perfect statement pieces to go with your holiday dress.

A shop favorite is always Sweet Romance. The gorgeous pieces below are just dripping with vintage inspiration and I find them to be just darling.

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We also all love Classic Hardware, who makes jewelry with the modern pinup and rockabilly gal in mind.

holiday 2014 016 holiday 2014 019Of course no outfit would be complete with out lashes and stockings, and you bet we have all your bases covered!

holiday 2014 020 holiday 2014 022 holiday 2014 023And the final touch…

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These Pinup Couture flats are the icing on the cake- the perfect heel for any holiday dress.

holiday 2014 026Be sure to stop in at Rowena or surf the website, Retro Glam,  to get everything you need for your holiday outfit ( and more!)

Stay tuned for my last post on Holiday Dresses coming early next week. Have you found your perfect holiday dress yet? Which one?!

Fast Fashion- You Get What You Pay For

Most of the clothing available to us is mass produced in a run down factory in a third world country. Just look at the tag inside a garment and you will see that is was probably made in China or Cambodia or India or somewhere similar. It is rare to find clothing made in Canada or the United States. Pinup Girl Clothing, Heart of Haute, Steady Clothing, and Cherry Velvet have brought production back to North America, to provide quality clothing. Quality clothing has a price and unfortunately  a lot of people will just look at the price tag and scoff at how much a dress costs. These people have become accustom to fast fashion and its prices- H & M, Forever XXI, Zara, and the like pump out new styles every week at a fraction of the cost of a Pinup Couture dress; these stores drastically cut prices when a item is no longer in “fashion” to make sure they aren’t left with any of yesterdays fashions. Pinup Girl, Steady, Heart of Haute, and Cherry Velvet cautiously mark down their items or will have flash sales, as they create timeless pieces that do no go out of style. When a customer is surprised at the price tag of a Heart of Haute or Pinup Girl dress, I tell them these dresses are made in the States and are very high quality; I have owned a few Pinup Girl dresses for 5-7 years and they still look brand new. I have also never had a zipper break on a Pinup Girl dress, or a Heart of Haute, or Steady Clothing…hmmm, imagine that.

tumblr_l75z7rlm3a1qcc0h5o1_500Then there is the other half – the other pinup brands we love but which are mass produced in a dingy factory in China. The great thing about these brands, is that they are usually cheaper, and thus make pinup and rockabilly clothing more affordable to those people who really just can not afford to buy a new Pinup Girl Clothing dress for every occasion. Brands like HellBunny, Sourpuss, and Hearts and Roses offer cute pinup dress in the $50-$100 range. These dresses, however, fall in the fast fashion category. Because they are cheaper people feel more inclined to toss them, donate them, or not bother getting them fixed when a zipper breaks…which it will.

I am lucky enough to work at the mecca of pinup and rockabilly clothing, so I get to see everything brand new, try it all on, feel it, see its construction, and also see its destruction. Zippers break, buttons fall off, seams split- it is a fact of the fast fashion life and everyone had just better accept it if they are going to continuing buying fast fashion. Do you know how often I will see a zipper break or have a customer come in/call/email to say the zipper broke on the Hearts and Roses or Sourpuss dress? And I think to myself “….and your point is?”. Do not get me wrong, I love Sourpuss…I own a ton of dresses by this brand because I love the designs and the affordability. However, I do not hold it up to the same expectations as a Pinup Girl dress and neither should you!

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I am tired of hearing complaints that your button fell off your dress or jacket… guess what? It was bound to happen! That garment was most likely mass produced in a very short period of time, having to meet minimal quality expectations, so it could get here in time for you to wear it this winter. Here’s a little tip your grandma should have taught you- reinforce your buttons or when they fall off, simply sew them back on. Stop phoning/emailing the stores you bought it from to complain about the quality – guess what? I didn’t make it! And I didn’t make you buy it. And you should not be surprised when the zipper on your $50 dress breaks…instead, you should just drop it off at the tailor to pick up next week with a brand new zipper and get on with life.

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I have made it a habit to always look at tags to see where an item was made and then base that on my decision to buy it – I gauge the quality, the price, how much I will wear it, and if I think its going to last. This is why I own a handful of Sourpuss dresses and HellBunny Jackets…the cost and quality meet in the middle, which allows me to decide I will take the risk of buying a fast fashion item, which I know will get a lot of wear. Consumers need to take responsibility for their own purchases, as “I didn’t know” is simply not a valid excuse. We should all know what we are buying – we should all look to see where an item was made and what material it is made out of- that is 100% a consumers responsibility.

A store like Rowena offers up the best of the best of pinup and rockabilly fashion. It provides the consumer with options in style, design, brand, and cost because we feel every one should be able to be a pinup if they want to…and who doesn’t want to be a pinup?! In providing this service however, we bring in a select selection of brands that we feel meets the demands of our customers – this includes both made in North America slow fashion brands and out-sourced fast fashion brands. If the demand for both was not there, we wouldn’t carry both. Until the consumers stops buying fast fashion, until they demand more of the brands they love, they will remain the same, and zippers will break and buttons will fall off, because that’s life.

I have said it many times- you get what you pay for. If you spend $110-$250 on dress you can expect that dress to last, to see you through rough times, and to be there in happy times. If you spend $40-$60 on dress, you should love it for what its worth and remember what you paid for it when the zipper breaks or a button falls off.

I highly recommend every one l read “Over-Dressed: the shockingly high cost of cheap fashion” by Elizabeth Cline to learn a bit more about the fast fashion industry. She also talks about the environmental impact of the industry and how something needs to change…now.

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 We all know why Pinup Girl Clothing can be expensive and why Hearts & Roses isn’t, so lets all stop fooling ourselves into thinking every dress we buy should stand the test of time. Some dresses are meant for better things, while others are meant to be worn once or twice before being sent off to the tailor to fix a zipper or fallen hemline.

Adeline’s Attic- handpicked vintage clothing

Adeline’s Attic is an Edmonton based vintage clothing shop. Adeline’s Attic has been open for 5 years; in fact, this month marks their 5th birthday! Adeline’s Attic opened shop in 2009 on Etsy and you can still find her and all her gorgeous vintage there.

Vintage loving owner, Jill, who looks like shes stepped right off the Atlantic boardwalk, has a deep appreciation for vintage aesthetic. Her shop carries a wide range of wares, ranging from the 1920s to the 1990’s. The bulk of her collection falls within in the 20s to 50s, with a wide variety of styles and sizes.

Jill asked me if I would like to model some of her vintage pieces and with delight, I said I would love to. As a vintage loving girl living in a modern world I have difficulty finding vintage pieces that fit my waist. It is common to find pieces with a 25-27″ waist, however 29-30″ is much rarer. Adeline’s Attic carries a a ton of different sizes, which makes me oh so happy, as I would love to add more vintage pieces to my wardrobe.

1919626_10154685024635618_5265573623224326381_nThis 1940s gown fit like it was made for me. This is something I could see myself getting married in- it is just divine.

10671225_10154685060275618_8132644706657914068_nil_570xN.672708415_snry(get this dress here)

I love the colour of this gorgeous set ( jacket and dress). This dress felt so lovely on and would be a great addition to any gals wardrobe.

10606276_10154685043750618_6324600747658341722_nThe photos were taken by the owner herself, at an old building at the University of Alberta, which provided the perfect setting. This gal does it all herself- picking, cleaning, photography, uploading, packing, and shipping.

il_570xN.672463396_ka55( get this dress here)

10356395_10154685071280618_5732993429530797506_nil_570xN.672720973_5zjp( get this jacket here)

This skirt also fit like it was made for me… vintage cashmere, how fantastic! I have had a very hard time finding vintage items that fit me like they should. All of the pieces I modeled fit like a dream! I have a feeling I will be visiting Adeline’s Attic quite a bit, especially as Viva Las Vegas approaches ( a little birdie told me she has some 50’s and 60’s swimsuits to sell)

Head over to Adeline’s Attic on Etsy to shop some drool worthy vintage pieces. You can also find her on facebook where you can keep up to date on new items added to the shop, see photos from shoots, and hear any news.

A big thank you to Jill, from Adeline’s Attic for asking me to model her amazing vintage dresses and separates.

xoxo

Fall for B.A.I.T this Autumn

Rowena just got in a new shipment of B.A.I.T for the fall season. And I fell hard.  I can usually take or leave a lot of shoes…I am being more picky these days with the ones I do buy- they have to be practical, comfortable, stylish, and good quality. As we unpacked the new shipment of B.A.I.T, I squeed at each and every style.

BAIT AND BANNED 014B.A.I.T is known for making very cute, retro inspired shoes, which are comfortable and reasonably priced. Rowena always carries a handful of the cutest styles, that everyone falls for. I took home a pair with me the same day they came in and I don’t expect these styles to stick around long.

Alright, lets break it down…

The Valentine comes in black and burgandy and are just divine!

BAIT AND BANNED 002 BAIT AND BANNED 005BAIT AND BANNED 004These have a little higher heel than the other styles and are very sleek. As a dressier shoes, these are perfect for the upcoming holiday and party season

Next, my favorite, the Roberta

BAIT AND BANNED 008 BAIT AND BANNED 009These have a thick heel and are so comfortable. I wore them all day three days in a row and they were fine! Nice and comfy, just how I like my shoes to be. These are just adorable little mary-jane style heels, which look super cute with a swing skirt.

Last,  the Hazels are a great pair of boots for the fall.

BAIT AND BANNED 010 BAIT AND BANNED 012These boots have a great Victorian look to them and are are very comfortable. They have a zipper along the inside and are laced up the front. What I loved most about these boots is that they fit my calves- this is very rare and I know I am not the only one. These are the perfect boots for the gals who have wide calves; I even had room to spare, which means these boots are guaranteed to fit the biggest of calves. These also have a thick heel, which make them easier to walk in and very wearable.

BAIT AND BANNED 001Come on down to Rowena and check out the great selection of B.A.I.T and all the other great shoes in stock for the season. And don’t forget to shop local – get these new B.A.I.T shoes at Rowena instead of online and if you don’t live in town, give the shop a call and pay over the phone to have them shipped out to you.

Banned Apparel: Sweet and Simple

I first saw Banned in the London Edge trade show catalog…. A model was holding the most gorgeous flamingo purse; I looked at the small print and saw the brand was Banned Apparel. Fast forward a few months and I am unpacking a new shipment from a new brand at Rowena. That brand was Banned Apparel.

BAIT AND BANNED 022Banned Apparel is based out of the UK and is the result of the dismemberment of Living Dead Souls. While some of their stuff is alternative/gothic style clothing… some of it is amazing retro reproduction. The cardigans I have seen are just beautiful – the appliques, the detailing, and the fabric are all very pretty and have a vintage touch to them. They are so sweet and so simple – just what every pin up girl needs. But what I was most looking forward to was that handbag that initially caught my attention.

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Are they not just the most beautiful handbag you have ever seen…well, pretty close anyway. They are even better in person. And they are so functional. They actually open up fairly wide, have a few compartments, zip closed, have a handle and a cross body strap. And they are only $63! I may have just have to get all three colours… that’s normal right?

We filmed a little video at Rowena yesterday, to show off all the new Banned we got in. This is my first video like this- usually I’m doing my hair or showing exercises- so please don’t judge my slight awkwardness 😉

I plan on doing a lot more videos like this one, so keep an eye out for those or give me suggestions for things you would like to see.

A big thank you to my lovely co-workers who helped to the video- you gals are the best…for real!

BAIT AND BANNED 020( look how pretty my co-worker is!)

Come into Rowena and pick up a cardigan and matching handbag or head to RetroGlam.com to get yours! Flat rate shipping in Canada is available for $8, so really there is no reason not to order!

And here is our little video!